Marketing

(This article originally appeared on smallbizblog.com, which has since folded.) If you’ve tended a Facebook business page for any length of time, it’s a fact that you’re probably quite aware of: organic reach on Facebook, to be blunt, sucks, and has been doing so for a while now. There are a number of things you […]

(This article originally appeared on smallbizblog.com, which has since folded.) You’ve put all this time into crafting the perfect article or blog post. You’ve got a great headline, your SEO is spot-on, and you’ve nailed every point of your outline with, let’s face it, a certain linguistic genius. Your reader is enthralled, breathlessly gliding through